Saxonia Media is one of Germany’s leading television drama producers and is behind two of the most-watched primetime formats on German television: In aller Freundschaft (on air since 1998) and Tierärztin Dr. Mertens (on air since 2006). The spin-off In aller Freundschaft – Die jungen Ärzte (on air since 2015) is among the most successful early-evening formats on ARD, performing strongly with younger audiences as well as on the ARD Mediathek.
Since 2017, Saxonia Media has also established a new crime brand in this programming segment with WaPo Bodensee and WaPo Berlin. The children’s and youth series Schloss Einstein complements the portfolio and will begin production on its 30th season in spring 2026. Since 1995, more than 100 episodes of Tatort and Polizeiruf, as well as over 40 television and feature films, have been produced.
Since 2023, the series Mord oder Watt? has been broadcast on ARD. In 2025, the screen adaptation of the Spiegel bestseller Ein Mann seiner Klasse was awarded two German Television Awards (Best Film and Best Actor).
In addition to its long-running series, SAXONIA MEDIA also develops and produces series for Sat.1 – including Frieda – mit Feuer und Flamme – as well as various international co-productions, such as the German-Icelandic series Vanished (working title), which is currently in pre-production.
Now the label RED PONY, founded in 2020 was repositioned with a focus on new narrative formats, strategic IP building, and creator-driven entertainment. Its direction centers on three key development areas:
RED PONY stands for a data-driven, strategic approach: content is conceived from the outset to be platform-native, audience-specific, and scalable — from vertical series to premium IP. At its core is the concept of “Social Cinema”: emotionally condensed storytelling that unfolds along new viewing habits — mobile, immersive, and multi-format. In collaboration with MAGIG Design + Technologies, an AI studio is currently being established to enable new creative and economic processes.